Few brands have demonstrated the potential of direct television (DRTV) quite like i.d. bareMinerals, a line of natural, mineral-based makeup under the Bare Escentuals umbrella. The product has ranked as QVC’s top beauty brand since 2001 and as retail chain Sephora’s leading beauty brand in 2005. Worldwide, bareMinerals is the top-selling mineral makeup brand.
Bare Escentuals, together with MD Formulations, is part of a cosmeceutical portfo
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