Nutrition Business Journal

Choice Demographics and Personal Selling Boost MLMs in Personal Care

Multilevel marketing and direct sales channels are strong platforms for marketing cosmetics, skin care products and other personal care items because relationship-based selling is especially effective with such highly personal products. Mainstream cosmetic brands such as Avon Products Inc. and Mary Kay Cosmetics (with the former making more notable movement into the NPC space with its Avon Naturals line and Avon Wellness mostly supplement li

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