Nutrition Business Journal
Natural & organic personal care VI

Natural & organic personal care VI

In maturing N&OPC market, acquisitions abound, competition tightens, accessibility widens. Hot topics include “green washing,” definitions of “natural,” “organic.” NBJ also takes a look at consumer interest in “free of” and anti-aging ingredients.

The Natural and Organic Personal Care (N&OPC) market is moving into the next stage of its business lifecycle. While still young, NPC is no longer a cottage industry. Real money has been invested

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