Nutrition Business Journal

Is Private Label Taking Off in the Natural & Organic Personal Care Category?

Private label is proving to be the darling of this economic downturn. According to Nielsen research, dollar sales for store brands increased 10% in the year ended October 2008, compared to 3% for branded products. Growth in private-label sales is certainly being felt in the natural & organic food and beverage category, but what about for natural & organic personal care products?

“Our best-selling category last year was organic private label,” said Laurence Diaco, marke

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TAGS: Nutribeauty