Nutrition Business Journal

Suppliers Push Inner Beauty Combinations, But Merchandising Challenge Remains

MLMs first to embrace new products

It should be a no-brainer: What you put in your body can affect how your body looks on the outside. But many smart folks in the natural personal care and dietary supplement segments have been challenged when it comes to marketing topical and oral products together with an “inner beauty” pitch.

One challenge lies in the fact that the concept of inner beauty is already well established in American culture. One definition focuses on a person’s (usually a woman’s) internal attributes, li

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TAGS: Nutribeauty