Introducing the Next Hot Herb

Who knew St. John's wort would become such a rage in 1997? What will the next popular herb be?

Plant-based medicines are part of every culture's healing arts—and they are becoming increasingly more popular in the United States. Scientific validation is quickly catching the media's attention, and customers are responding by buying herbs for their medicine cabinets.

Examples of greater use are seen everywhere: Menopausal women increasingly shun synthetic designer estrogens, instead choosing a variety of herbs for symptom abatement. Aging men take saw palmetto for prostate health. The Viagra^TM phenomenon is pushing herb manufacturers to provide natural alternatives. Aging, cancer, sexual problems and cardiovascular disease are not going away, and research continues to highlight natural applications that may treat them. It's hard to predict what natural product will be the next media darling, but we probably won't have to wait long to find out.

For informational purposes only. Contents should not be used as medical advice.