Natural News
Dietary Supplement Sales Soar
BELLEVUE, Wash.—Consumers are clamoring for multivitamins, according to The Hartman Group, a research and consulting group here. Results of their latest study, released in September, showed vitamins and minerals accounted for 56 percent of sales in the vitamins, minerals, herbs and supplements category, with multivitamins being the No. 1 sellers.
Supplement use between July 1998 and June 1999 increased from 68 percent to 71 percent of U.S. households and sales topped $10.4 billion, but The Hartman Group also reported that purchases shifted from natural products stores to supermarket, drug and mass-market stores. They attribute the overall decline in prices of dietary supplements to this shift.
Top 10 List
The following supplements from The Hartman Group's herbal/miscellaneous category top the best-seller's list.
1. Garlic
2. Ginkgo
3. St. John's wort
4. Glucosamine
5. Echinacea
6. Ginseng
7. Saw palmetto
8. Chondroitin
9. Co-Q10
10. Kava kava
