Buyer Beware

Read the literature. Scrutinize the advertisement. And question it. Asking these 10 questions before stocking a nutritional supplement ensures you get a product that works.

• What scientific evidence supports the product claim?
  
  
• Where were the studies conducted?
  
  
• Who performed the studies? What are the researchers' qualifications?
  
  
• Do the researchers have a commercial or financial interest in the company?
  
  
• Was the study published in a reputable scientific journal or in a magazine?
  
  
• Was the study peer reviewed?
  
  
• Do other studies support or deny the product claims?
  
  
• What do experts say about the research?
  
  
• What are the experts' credentials?
  
  
• Do the experts have a financial interest in the product?