Consumer awareness of omega-3s in the U.S. is over 90 percent and still growing. In fact, krill is the most rapidly growing omega-3 segment today. As more and better sources of these fatty acids are needed to meet this demand, omega-3 education is crucial in helping retailers properly stock store shelves. To that end, Aker BioMarine, an integrated biotechnology company dedicated to the sustainable harvest of krill and development of krill-derived biotech products, is launching a one-of-a-kind pilot program titled "How to Speak Krill." The program will give retailers the proper tools to help their customers make better decisions when choosing an omega-3 option.
Chris Speed, MND, CEO at OmegaWellness and omega-3 expert will lead the program. Speed will embark on a national tour to meet with various retailers in the natural food channel to give seminars on omega-3s, particularly krill. Topics of discussion include:
Phospholipid Advantage: Superba Krill is rich in phospholipids, which carry omega-3s throughout the body, helping to keep the heart, brain and joints healthy.
Pure & Clean: Superba Krill is a clean source of marine omega-3 EPA and DHA, and the presence of astaxanthin helps keep these fatty acids naturally fresh and stable.
Aker Produces the ONLY MSC-Certified Krill Brand: Superba is the ONLY krill brand certified by the Marine Stewardship Council (MSC) as being sustainable and 100 percent traceable from sea to shelf-and Aker has the GPS coordinates to prove it.
"While some omega-3 options are stagnant in terms of growth and others are declining, krill is growing in double digits," said Chris Speed, MND and CEO at OmegaWellness. "The world needs more long chain omega-3s, period, and I am thrilled to have the chance to help explain to retailers why krill is great solution."
"Krill is one of the most environmentally friendly sources of omega-3s on the market today," said Becky Wright, communications and marketing manager, Aker BioMarine. "And because nearly 4 out of 10 omega-3s users are looking for an alternative to fish oil, krill is a great option for retailers to significantly grow their omega-3 sales. Aker is the only supplier in the marine oil industry to embark on such a program and we hope the educational materials we put forth will help retailers and consumers alike."
"How to Speak Krill" kicked off at ExpoEast in Baltimore in September and will continue through 2014. For more information about krill, visit superbakrill.com.
KRILL BY THE NUMBERS
- 14 percent - Krill is now the second largest omega-3 supplement category, representing 14 percent of total omega-3 sales.
- 37 percent - More than a third of consumers are looking for an omega-3 source other than fish oil.
- 44 percent - Krill sales have grown 44 percent in the natural channel in the last year and is showing no signs of slowing down.
- 60 percent - Krill's omega-3s get into the body's cells 60 percent more efficiently compared to other traditional marine sources.
- 92 percent - Awareness of the importance of omega-3s in the U.S. diet is very high and still growing, which means more and better sources of omega-3s will be needed in the years to come to meet this demand.
- 100 percent - Superba Krill is certified by the Marine Stewardship Council (MSC) as being not only sustainable, but also 100 percent traceable from sea to shelf.