Novel named exclusive US distributor of GC Rieber

Novel named exclusive US distributor of GC Rieber

Fish oil partnership joins two specialists in ingredient customization. 

Novel Ingredient Services has been selected by GC Rieber Oils as its exclusive distributor in the United States. GC Rieber Oils is a premier supplier of Norwegian fish oils, specializing in high-quality omega‑3 concentrates—in both TG (triglyceride) and EE (ethyl ester) form—that offer concentration levels ranging from 60 percent to 90 percent total omega-3s. In addition, the company has pioneered such innovative products as pure salmon oil concentrate and 70 DHA Ultra, which provides the highest concentration of natural DHA on the market.

"We chose Novel to represent GC Rieber Oils in the U.S. not only because of their extensive industry contacts and broad-based sales infrastructure, but also because—like GC Rieber—they are expert in customizing ingredients to meet each manufacturer’s specifications," said Atle Jacobsen, GC Rieber Oils sales and marketing director. "This partnership will help us significantly increase GC Rieber Oils’ business in the U.S. and build on our market success to date."

Bob Green, president of Novel Ingredient Services, concurred. "Unlike other major fish oil suppliers, Norwegian manufacturer GC Rieber Oils is extremely nimble—perhaps because they’re independently owned—so they’re able to customize ingredients much more quickly than other industry suppliers.  This is an ideal fit for Novel since providing custom ingredient manufacturing solutions is as central to our business as providing high‑performance, value-priced raw materials."


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