While visitors to the Las Vegas Strip may be tempted to “drink like a fish,” Qualitas Health, manufacturer of Almega PL, is launching a new campaign encouraging SupplySide West attendees to instead eat like one.
This new, social media-driven campaign, headlined “Eat Like a Fish,” clarifies that it’s the algae that fish eat—not the fish themselves—that are the source of health-promoting omega-3s. Almega PL is the algae-sourced omega-3 ingredient manufactured by Qualitas Health.
“From an evolutionary standpoint, algae are the primary source of nourishment at the bottom of the food chain,” explained Dr. Isaac Berzin, founder and chief technology officer of Qualitas Health. “Most importantly, algae are the source of all of the omega-3 that consumers have traditionally derived from fish and krill. Since omega-3s are not made by marine animals—but only bioaccumulate in the tissues of the animals that eat it—it makes more sense to get omega-3s first-hand, directly from the algae source.”
Almega PL is derived from a natural, non-GMO strain of microalgae, selected for its high level of EPA omega-3 and unique polar-lipid structure. Grown using sustainable farming methods in open ponds on non-arable land in West Texas, Almega PL contains omega-3 fatty acids with phospholipids and glycolipids that provide superior absorption and digestibility.
The “Eat Like a Fish” campaign encourages visitors to visit Qualitas Health at booth #17089 to snap a “fish-face selfie” for chances to win a variety of prizes, including amazon.com gift cards and an iFit wristband for the most re-tweeted photo. Prior to the show, fish-face photos can be tweeted with the hashtag #EatLikeAFish.
The “Eat Like a Fish” campaign comes on the heels of accelerated activity around Almega PL. In May, Qualitas finalized an exclusive distribution agreement with Xsto Solutions for sale of Almega PL to the dietary supplement industry in the U.S. At the same time, Almega PL received its New Dietary Ingredient Notification from the Food and Drug Administration, permitting it for sale in U.S. dietary supplements.