Nutrition Business Journal
Wal-Mart, Wild Oats and the culinary Kumbaya

Wal-Mart, Wild Oats and the culinary Kumbaya

Wal-Mart and Wild Oats announced a new organic line for Wal-Mart shelves. The effects on the organic sector could be huge but what does it mean for food culture divide?

The April 10 announcement that Wal-Mart will be stocking an organic Wild Oats brand at market-disrupting prices raises so many questions that it’s easy to overlook the most important question of all: Will this bring the Wal-Mart masses and the beautiful people of Whole Foods together in a singing-in-the-meadow moment?

Wal-Mart prices will undoubtedly rub some of the elitist sheen off the organic sector, but can an organic presence in the discount heartland diffuse a probably ima

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