Of the 400-plus certification labels available for companies, no wonder it's a puzzle to figure out the best one for your product. Some labels are no-brainers: Non-GMO Project Verified and USDA Organic piggyback off the hot-button issue of GMO labeling. But others are a little more nuanced. Should you go with Fair Trade USA or Rainforest Alliance? Humane Heartland or Animal Welfare Approved?
In a perfect world, you could examine t