King Arthur tells the story of young farmers

The brand recently partnered with the National Young Farmers Coalition to educate about the trials and tribulations of young grain farmers leading the way in organic and sustainable agriculture.

Heart and Grain — John and Halee Wepking from National Young Farmers Coalition on Vimeo.

From hailstorms to surprise calf births, young farmers must be equipped to face a whole host of calamities on their land. But out of nearly all the hardships, procuring land to tend in the first place may be one of the most challenging—a story we often fail to tell as we examine supply challenges in the United States.

While there’s great interest from young Americans to farm sustainably, unless a farm is inherited from family, the start-up costs are typically astronomical. “Young farmers today face new challenges, including historically high land prices, student loan debt and lack of access to capital," says Lindsey Lusher Shute, executive director of the National Young Farmer’s Coalition. “By ensuring young farmers receive the support they need to launch their businesses, we will lay the foundation for the future of American agriculture.”

To illuminate the trials and tribulations of modern young farmers, conscious flour company King Arthur teamed up with the NYFL for a blog and video series chronicling the lives of four innovative, sustainable grain farmers just starting out in the business. Watch it here. 

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