Takeaways from cold soup company Tio Gazpacho

Cold soup achieves new levels of mobility with Tio Gazpacho. Here, Austin Allan, Tio Gazpacho founder and TIO (totally important officer), talks about launching a brand in the crowded beverage category.

Natural Products Expo East ® 2016 - Austin Allan Interview from Penton on Vimeo.

When Austin Allan first sampled gazpacho, the traditional cold Spanish soup renowned for its heat-busting abilities, he was hooked. Gazpacho not only satisfies hunger on sweltering summer days, but also it is a delicious way to consume more fresh produce. Tio Gazpacho was born out of Allan's insatiable appetite for this healthful mini-meal. This bottle of fresh, organic produce and spices is designed to be sipped while on the move—as Tio Gazpacho's apt tagline explains, "No Bowl Required." We'll add to that that no spoon, table or napkin is needed to enjoy this delicious beverage, either.

Here, Allan further explains why he launched his four-year-old organic company, and his advice for natural entrepreneurs.

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