Sheldon Baker, supplement industry veteran and senior partner with Baker Dillon Group, one of the industry's foremost brand marketing firms, has joined the American Herbal Products Association (AHPA) as vice president of strategic engagement. Baker will be based in Clovis, Calif.

In the newly created position, Baker's primary responsibilities will be maintaining and expanding AHPA's membership, managing AHPA's member meetings and educational activities, creating brand strategies to further promote AHPA and its work, and AHPA's participation in herbal industry activities relevant to the membership.

"We're thrilled to have Sheldon join our organization," said Michael McGuffin, AHPA president. "With his years of industry knowledge, he'll be a great asset to the AHPA team, building an excellent operational relationship to benefit AHPA and its members."

With more than 35 years of creative management experience, Baker has developed and directed a wide range of supplement industry corporate and product brand marketing programs and celebrity promotion. As senior partner with the Baker Dillon Group, he has directed campaigns that have generated millions of dollars for agency clients. Launching the firm in 1986, he merged the agency with Karena Dillon, and formed Baker Dillon Group. Dillon will continue as the managing partner and president of the agency.

Under Baker's direction, the agency has received top marketing communications awards from the Los Angeles Marketing Association, San Francisco Press Club, Peninsula Press Club and San Francisco Bay Area Publicity Club. He is past president of the Consultants Association for the Natural Products Industry and the San Francisco Bay Area Publicity Club.

Baker holds a bachelors of arts degree in communications from Columbia College in Chicago, the premier marketing and arts educational institution in the U.S.

Baker can be contacted by email at [email protected] or 240-485-9719. His biography is available on the AHPA website.