Jeff Hilton, cofounder and partner of BrandHive, will present on marketing trends in functional teas at the World Tea East tradeshow and conference at the Georgia World Congress Center next week. Co-located with the Atlanta Foodservice Expo, the conference will be attended by expert tea professionals, retailers, food and beverage manufacturers, grocers and other industry representatives in the Northeast, mid-Atlantic and Southeast United States.
Hilton’s presentation, “Functional Revolution: Marketing Trends in the Healthy and Functional Beverage Category,” will address new and innovative delivery formats, popular and trending functional ingredients, and condition-specific health benefits that are most common and emerging in the functional tea marketplace. Part of this discussion will include how millennials and boomers, two very distinct demographics, welcome trends differently.
“Both lifestyle and attitudes play a role in what’s driving the move towards functional beverages,” said Hilton. “Whether differentiation is provided through delivery forms, use of raw ingredients, or specific health benefits, marketers truly benefit from understanding the differences in their target audiences.”
Hilton’s session is scheduled for Tuesday, Oct. 22, 9:45 a.m.to 10:45 a.m. as part of the Core Conference Seminar track at World Tea East. The conference is produced by the same organization that produces the World Tea Expo, the largest and most prominent specialty tea tradeshow in the world. For more information on Hilton’s session or the conference, please visit worldteaeast.com.