Crispy Green, maker of the all-natural freeze-dried fruit snacks Crispy Fruit®, announced Mark McHale has joined the company as its new national sales director.
“Mark comes to us with a great deal of experience in the produce business. We are thrilled to have him in this critical role,” says Angela Liu, founder and president of Crispy Green. “Mark’s appointment is a clear indication of our commitment to continue growing our business through targeting the produce segment of the market.”
McHale is responsible for developing and implementing the company’s strategic sales plan, managing and directing its sales efforts, and building Crispy Green’s sales infrastructure throughout the country.
“I am very excited to join Crispy Green and to help propel the company to the next level,” says McHale. “Angela and the team have built a terrific company and created an outstanding product offering, both of which have a bright future that I’m looking forward to being an integral part of.”
McHale brings with him a proven track record of building profitable sales and marketing businesses. After 14 years representing the Mariani Dried Fruit Co. in the Northeast, McHale joined Mann Packing in 2009 and spent the last four years playing a pivotal role in growing their business as regional sales manager – East. He will be based out of the Crispy Green headquarters in Fairfield, N.J.