The Natural Products Association (NPA), the nation’s largest nonprofit organization dedicated to the natural products industry, announced the hire of Adam Finney as senior vice president of member services.
Finney previously served as vice president of member services with NPA for 10 years before leaving to pursue a position as vice president of membership and communications at the Food Processing Suppliers Association, where he has worked for the last four years. In his new role, Finney will be directly involved in developing and implementing strategies to grow NPA’s booming membership base.
“Considering Adam’s proven track record of superior member services, his extensive knowledge and expertise of associations, and his familiarity with NPA’s dynamic membership base and industry issues, there is no one better suited for this position,” said Daniel Fabricant, Ph.D., NPA executive director and CEO. “His addition will ensure our members are being served with the highest level of excellence, while also further solidifying our commitment to expanding our membership in both the near and long term. Additionally, Adam is returning to the association at a time of exciting new initiatives, such as our recently announced partnership with Southeast NPA on the 2014 SOHO EXPO. His involvement in these efforts will prove invaluable over the coming months and he’ll play a key role in making them successful.”
“I’m thrilled for the opportunity to rejoin NPA and to work alongside Dr. Fabricant,” Finney said. “Dr. Fabricant has done a tremendous job over the past several months to increase NPA’s visibility, provide more value to members, and ultimately ensure that the association’s membership continues to grow. Since taking over the helm of NPA, Dr. Fabricant has welcomed more than 127 new members to the association, and I’m looking forward to doing my part to guarantee the successes of the past several months continue long into the future. NPA is growing because Americans want more natural products and our member companies are delivering for them. This is a powerful trend toward natural that will only get stronger as our industry’s products continue to provide healthy and balanced results for millions of families.”
Finney has also served as membership director at the California Credit Union League and director of membership and chapter relations at the California Restaurant Association. He is a graduate of California State University, Long Beach, where he received his bachelor of science in business administration.