Ida Baghoomian, a communications professional with more than 20 years of both agency and management experience, has joined Integrated Marketing Group as senior public relations counsel.

Ida has a unique blend of industry experience, including geotechnical/environmental engineering, high-technology start-ups, and health care manufacturing. Her passion for the health care industry and its impact on quality of life are what precipitated her becoming part of the IMG team.

"Ida’s considerable health care expertise, which span both B2B and B2C channels, provides IMG with a depth of knowledge that will greatly enhance our ability to promote and represent our clients in this rapidly evolving marketplace,” said Jeff Hilton, IMG president and cofounder.

Prior to joining IMG, Ida spent nine years at Ultradent Products Inc., a leading developer of high-tech dental materials ­ in various marketing and public relations roles. In her most recent role as lead public relations strategist, she worked on campaigns that addressed health care practitioners and two of the company¹s premier consumer products, teeth whitening and pediatric dental sealants.

She obtained a M.S. in organization communications from the University of Utah, and has most recently served on the advisory boards for the Journal of American Dental Association and Sealants for Smiles, a nonprofit organization that provides school-based oral health education and dental sealants to underserved children.