KeHE Distributors announces key staff additions to its newly established Boulder, Colorado Natural Sales and Marketing headquarters with the appointment of Scott Silverman as Executive Director-Natural and Organic.

"Scott’s deep understanding and passion for the Natural Products marketplace and his 20-year track record of identifying emerging trends and exciting new brands are a perfect fit for our team," states Ted Beilman, EVP, Marketing & Merchandising for KeHE Distributors.

Mr. Silverman comes to KeHE from Fresh & Easy Neighborhood Market (Tesco Plc), where he was the Merchandising Executive responsible for innovation and execution of marketing and merchandising strategies across all core grocery categories. Previously Silverman held the positions of Category Director-Specialty, Natural and Organic at Winn Dixie, Organic Programs Director at New Hope Natural Media, and was Founder and President of Scotty’s Naturals—an organic non-dairy beverage and vegetarian foods company based in Boulder, Colorado.

Mr. Silverman stated, “I am delighted to join the KeHE team and to return to Boulder. As the natural & organic marketplace continues to grow, KeHE is well positioned to enhance their already enviable portfolio of marketing, merchandising and distribution services. I look forward to being an integral part of the continued success of the company while helping to serve the needs of the broader Natural and Organic products community," adds Scott.

In addition to Mr. Silverman joining the marketing team, Beata Pabian Klenk will be joining the team in Boulder on March 18th as the Category Director, Gluten Free. Through her time spent with Wild Oats, SPINS and Data Garden, Klenk brings extensive assortment expertise in the natural products arena.

Anne Evanoff, KeHE’s current Category Director for Vitamins, Minerals, Supplements and Personal Care will also move to the Boulder office.

Additional personnel announcements for the Boulder office are forthcoming.