NattoPharma (NATTO: Oslo Axess) has announced the appointment of Eric Anderson as senior vice president global sales and marketing.
In this newly created role, Anderson will direct the global sales and marketing platform for NattoPharma’s proprietary products, including the MenaQ7® brand vitamin K2 portfolio. Additionally, Anderson will create and maintain the North American headquarters for NattoPharma, directing strategic sales and marketing activities.
"Eric Anderson has a solid track record of launching and promoting science-based ingredients into strong brands," Frode Marc Bohan, chairman of the board for NattoPharma ASA, says. "He is widely respected in the industry—known for his ethics, marketing strategy and innovation, sound understanding of product benefits, commitment and enthusiasm promoting nutritional technologies. He is the ideal executive leader to further the goal of widespread consumer use of MenaQ7 and MenaQ7 Crystals internationally."
Anderson has been a member of the natural products industry for more than 20 years, during which time he was involved in the introduction of several successful novel ingredients, including Chitosan, Tonalin CLA, and MenaQ7 natural Vitamin K2. Most recently he was responsible for establishing the North American offices for Aker BioMarine Antarctic promoting Superba™ brand krill oil.