NutriFusion names VP of business development

NutriFusion, a provider of diverse and complex natural nutrition and phytonutrient products for food manufacturers, announced the appointment of Myra Mackey to vice president of business development. Mackey will be responsible for accelerating food industry adoption of NutriFusion’s flagship ingredient-based product GrandFusion™, with her deep experience and strong business management acumen working with domestic and international food manufacturing customers.

GrandFusion allows food processors to add natural nutrients to a wide variety of finished food products. It is an all-natural, patented blend of fruits and/or vegetables that can significantly increase the nutritional profile, and therefore the marketability of food, beverage and supplement products. Rich in antioxidants and an excellent source of vitamins A, C, D, E, B1, B2, GrandFusion supplies the complex nutrients and phytonutrients from fresh fruits and vegetables and adds the nutrients from as much as two servings of vegetables to every food product, without affecting taste or functionality of foods.

Mackey’s industry experience comes from top food companies. She most recently served as national sales manager for ConAgra Foods Inc./Ralcorp Inc., where she was responsible for sales of its private label and corporate brands in the frozen breakfast category, selling products to an array of U.S. and Canadian retailers including Kroger, Loblaw, Publix Sobeys, Wal-Mart and Wegmans representing approximately $72 million in sales. She has also served in strategic planning roles for Canadian breakfast food brands English Bay Batter and Western Waffles Ltd.

“I am delighted to welcome Myra Mackey to the NutriFusion team at the helm of our business development programs,” said William Grand, CEO and president of NutriFusion. “Myra’s track record of success in strategic planning and sales growth while working with domestic and international brands is a tremendous advantage that will help NutriFusion grow its customer base in the global food processing and manufacturing industries.”

Mackey holds a Bachelor of Arts degree in business economics from the University of Western Ontario (Canada) and did post-graduate work in accounting and finance at the University of Windsor (Canada), before joining a large accounting firm in Toronto.