Nutrition Business Journal
Rainbow Lights Linda Kahler honored with NBJ Lifetime Achievement Award

Rainbow Lights Linda Kahler honored with NBJ Lifetime Achievement Award

Rainbow Light President Linda Kahler received a Lifetime Achievement Award Wednesday night at the NBJ Summit in Dana Point.

Food-based supplements pioneer and Rainbow Light President Linda Kahler, whose ideas and ideals continue to lead the industry in important ways, was honored with a Nutrition Business Journal lifetime achievement award last night at the NBJ Summit in Dana Point, California.

Kahler, whose tenure at Rainbow Light spans more than three decades, led the launch of the first whole-food multivitamin on the market. That ground-breaking product, Just Once, continues to be the No. 1 best-selling natural multivitamin in the United States.

Beyond product innovation, Kahler also brought strong environmental and social values into the supplement industry. Rainbow Light is the first supplement company to introduce recyclable bottles made from 100 percent recycled materials, not only diverting millions of bottles out of landfills every year, but also showing other companies that healthy products for consumers can be healthy for the planet as well. Kahler, whose company continues to support the non-profit Vitamin Angels' global mission, worked with Vitamin Angels and the World Health Association to develop a maternal health program in 1994. The company has made more than 40 million supplement donations to date.

NBJ Summit co-founder Tom Aarts called Kahler an easy choice for the honor. “With Linda’s leadership during the past three decades, Rainbow Light has truly become a pioneer in producing higher quality supplements that really reach out to specific audiences,” Aarts said. “Linda has ensured that the company gives generously to people and the planet through countless social good and sustainability programs.

"She was helping Vitamin Angels before any of us knew what Vitamin Angels was,” Aarts said Wednesday night.

Kahler got her start in the natural products industry as a teenager working in a health food store and has remained true to that mission ever since. Wednesday night, Kahler attributed much of Rainbow Light’s success to her staff, many of whom have spent decades with the company, but called her first boss at that health store a primary inspiration, describing the head of the family-based Sacramento business as “passionate, dedicated, creative and quirky.”

Those early years were integral to the culture and mission of Rainbow Light. “It was a very different time,” she said. “People didn’t come into this industry because it was a big business opportunity.” Coming out of that era and that community sense helped her set the compass for Rainbow Light, particularly in the social and environmental efforts, she said. “This was part of our DNA from the start,” Kahler said.

Kahler accepted the award at the most well-attended NBJ Summit in the event’s history. She was inducted into the New Hope Natural Media’s Hall of Legends in 2014.

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