Nutrition Business Journal
Sustainability Award 2012: Josef Brinckmann

Sustainability Award 2012: Josef Brinckmann

Josef Brinckmann of Traditional Medicinals has sustainability down to a science, safeguarding cultural & economic systems along with environmental stewardship.

When Josef Brinckmann talks about sustainability, he isn't just talking about waste reduction or renewable energy. While those things are important, the term for Brinckmann—vice president of sustainability at Traditional Medicinals—has a much broader meaning: It incorporates environmental, economic and cultural sustainability, for indigenous peoples and their traditions.

Whether he's sourcing herbs from the United States or the most remote corners of the ea

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