Vets Plus CEO joins functional foods society

Vets Plus CEO joins functional foods society

Raj Lall joins Academic Society for Functional Foods and Bioactive Compounds after attending the 14th International Conference of the Functional Food Center.

After participating in the 14th International Conference of the Functional Food Center (FFC) at UCLA in August, Raj Lall, president and CEO of global animal nutrition company Vets Plus Inc., has been accepted as a member of the Academic Society for Functional Foods and Bioactive Compounds (ASFFBC). ASFFBC is an organization of nutrition industry professionals and researchers whose mission is to form connections and provide educational resources to advance the science of functional foods.

The 14th International Conference focused on “Functional Foods and Bioactive Compounds in the Management of Chronic Inflammation,” a topic Lall found particularly relevant to the pet industry. The joint category for pets represents the largest market segment of supplement sales and is growing as pets continue to live longer alongside humans. Lall’s background in human health and nutrition—he studied pharmacognosy at the University of Minnesota and worked in the human probiotic industry for several years before launching Vets Plus—gives him a unique perspective for incorporating human technology in formulations for the health of pets.

“There are so many natural compound technologies that we have yet to explore as researchers and businesses which can be part of natural therapies for a whole host of conditions in pets,” Lall said. “Many novel compounds can be incorporated into daily supplements to prevent, and in some cases even cure, health conditions in pets. The conference speakers discussed how these ingredients can boost general immunity, help manage arthritis, improve gut health, and even cure cancer.”

Vets Plus Inc. recently announced its newest functional food products—PetsPrefer® Soft Chews for Dogs, a line of six veterinarian-formulated functional treats. The company maintains a culture of innovation to bring the newest ingredients and technology to pet nutrition. Lall expressed his excitement about bringing ideas from the conference to his business saying, “The conference has inspired us to consider new ideas we can bring to the pet market, and we look forward to the continued opportunities through my membership with the Academic Society for Functional Foods and Bioactive Compounds.”

 

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish