Vitamin Shoppe

The Vitamin Shoppe appoints Michael Beardall president of Nutri-Force Nutrition

Vitamin Shoppe has appointed Michael Beardall as president of Nutri-Force Nutrition, a subsidiary of the Vitamin Shoppe.

Vitamin Shoppe, Inc. announced that it has appointed Michael Beardall as president, Nutri-Force Nutrition, a subsidiary of the Vitamin Shoppe. Nutri-Force Nutrition, based in Miami Lakes, FL, is a leading contract manufacturer of vitamins, minerals and supplements. Nutri-Force also manufactures and sells its own line of sports nutrition products under the Nutri-Force Sports® and Betancourt brands.

Mr. Beardall joins Nutri-Force from Capstone Nutrition, a global contract manufacturer of nutritional supplements, where he most recently served as president. Mr. Beardall led the cultural, financial and operational integration of the company's Utah and Tennessee facilities. Prior to Capstone, Mr. Beardall served as CEO of Cornerstone Research & Development. During his tenure with Cornerstone, Mr. Beardall led the Ogden, Utah-based company's strategic vision, growth strategies and day-to-day operations.

"We are happy to welcome Mike to the Vitamin Shoppe family," said Colin Watts, CEO, Vitamin Shoppe, Inc. "Mike brings more than 15 years experience in the nutraceutical industry to Nutri-Force. With Mike's leadership, a seasoned management team already in place, and a top-quality facility, we have the foundation to support future growth at Nutri-Force."

"Nutri-Force has long been a leader in the industry with a commitment to manufacturing high-quality products, and I look forward to working with the team and all of our customers," commented Michael Beardall, President, Nutri-Force Nutrition. "The development of proprietary brands is an important initiative for the Vitamin Shoppe, and I am excited to be joining the team at this stage in its growth cycle."

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