The eye health supplement industry and awareness of nutrients like zeaxanthin and lutein is on the rise, according to new data from Nutritional Outlook and Innova Market Insights. The increased consumer interest is driving double-digit growth for St. Louis-based ZeaVision®, a pioneer in dietary zeaxanthin and the company behind the popular EyePromise® brand of eye health supplements. ZeaVision is expanding its sales and marketing organization and announcing promotions to respond to continued demand while exploring new opportunities in zeaxanthin-based natural products.
A leader in ocular nutrition, EyePromise brand supplements are doctor recommended, backed by more than 20 years of scientific research, and contain the highest-quality natural and scientifically proven ingredients to reduce light sensitivity, improve contrast, reduce glare and combat dry eye symptoms.
Already the eye health vitamin of choice for many professional athletes and eye care professionals, ZeaVision just introduced a new product, EyePromise vizual EDGE™, targeted directly to health-conscious consumers. The product was developed based on the success of EyePromise vizual EDGE PRO, a popular formula utilized by many professional athletes to enhance the ability to see objects better and therefore react faster.
Promotions and new hires
Emily Frank’s leadership and success in introducing EyePromise vizual EDGE PRO into professional sports organizations led to her promotion to vice president, business development. Emily’s contribution exemplifies ZeaVision’s commitment to market expansion in multiple visual performance segments. Emily earned an MBA from the University of Texas in Austin and a JD at Washington University in St. Louis. Prior to joining ZeaVision she practiced patent litigation at the Jenner and Block firm in Chicago.
Bob Kearns joined ZeaVision as vice president, consumer marketing and sales, and is leading the organization’s efforts to respond to the growing demand of the health-conscious consumer market and build on the success of the EyePromise eye vitamin brand. Bob brings more than 35 years of experience in new product development, sales and marketing from Energizer Household Products Inc. Bob reports to Ann McCarthy, who was recently promoted to chief operating officer and chief financial officer to lead the expansion efforts. Ann joined the company as chief financial officer in 2010, bringing more than 30 years of experience in finance, consumer marketing and operations from positions at Peat, Marwick and Mitchell, Kimberly Clark, Ralston Purina and Nestlé.
The ZeaVision marketing department also welcomes three new managers:
Lisa Bertrand has been appointed to the newly created position of digital marketing manager, bringing nearly a decade of marketing communications experience to the role. She is responsible for online and social media content for the EyePromise brand in both the eye care professional and consumer communities. Lisa earned her journalism degree from Southern Illinois University.
Dana Hoffman joined the company as marketing manager for the eye care professional market segment, with responsibilities for product packaging, marketing, advertising and website content. She brings significant marketing experience to the firm and a journalism degree from the University of Missouri-Columbia.
Alexandra Brandt recently joined ZeaVision as marketing manager for the consumer market. She is responsible for web content and electronic marketing to promote the benefits of the EyePromise brand. Alexandra brings to the company a passion for marketing and a journalism degree from Webster University in St. Louis.
“I’m excited to bring together such a talented and dedicated group of professionals to respond to the exploding interest in visual performance and the role of nutrition in eye health. The opportunity to share our science and knowledge of ocular health with more people and encourage them to get regular eye exams by an eye care professional aligns with my goals for our growing company,” said Dennis Gierhart, PhD, cofounder and CEO of ZeaVision. “I congratulate and welcome our new staff members to our growing team of dedicated and passionate professionals that are committed to the healthy vision benefits of dietary zeaxanthin.”
The company recently launched a newly expanded website at eyepromise.com.