Probi has signed an extension to the long-term distribution agreement with Health World Limited, Australia and New Zealand´s market leading probiotic provider. Health World, being Probi´s first partner in the Consumer Healthcare business has successfully been selling Probi Digestis® for eight years and Health World will now extend its product offering by adding Probi´s immune product Probi Defendum® to its range. The launch is scheduled for Q1 2014.
“We are very happy to broaden the successful long-term collaboration with Health World to also include the Probi Defendum product. Health World, being the leading player in the Australian probiotic market, is the ideal partner for us,” says Gun-Britt Fransson, interim CEO of Probi.
“After years of successful sales and marketing of Probi Digesti® we are happy to add a new probiotic concept from Probi, Probi Defendum. In line with Probi´s proven R&D strategy the product has good and solid clinical documentation. We are looking forward to continue the close collaboration with Probi and take part in Probi´s growing probiotic pipeline,” says Graeme Joiner, director of sales and marketing, Health World.
Probi Defendum is based on the combination of two probiotic strains, Lactobacillus plantarum HEAL9 and Lactobacillus paracasei 8700:2. It has been proven in large clinical studies to have beneficial effects on immune function.