Probi secures strategic order from Pharmavite

Probi secures strategic order from Pharmavite

Partnership expands following big success in the U.S. marketplace.

Probi (STO:PROB) has secured a major order valued at MSEK 3.6 from the U.S. self-care product company Pharmavite. The order pertains to the dietary supplement Probi Digestis®, which promotes gastrointestinal health. The order is based on strong demand for Probi’s digestive health capsules in U.S. pharmacies and retail stores. The order consisting of a number of part shipments will be delivered during the second and third quarter of 2014.

This is one of the largest orders ever received by Probi in the Consumer Healthcare business area.

“Our partnership with Pharmavite has been expanded over the past year. We highly value Pharmavite’s confidence in our products. Our assessment is that we have a continued strong development in the North American market ahead of us,” says Peter Nählstedt, CEO of Probi.

Pharmavite launched Probi’s digestive health capsules in the U.S. market in 2012 and they have accounted for a significant portion of Probi’s growth in the U.S. The digestive health capsules, marketed under the Nature Made® brand, are Probi’s dietary supplement Probi Digestis and are based on the company’s well-documented probiotic strain Lactobacillus plantarum 299v (DSM 9843).

Pharmavite operates in the self-care market niche and has been active in the U.S. market for more than 40 years. The company markets and sells vitamins, minerals, dietary supplements and health food products under well-known brands such as Nature Made and SOYJOY®. Pharmavite is based in Northridge, Calif., and is a subsidiary of the global pharmaceutical company Otsuka Pharmaceutical.

In addition to Pharmavite, Probi has well-established partnerships with the probiotics specialist Viva 5 Corp. and the health care product company Wakunaga, as well as NextFoods in the Functional Food segment.

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