Nutrition Business Journal

Herbalife shows consistent growth with new sales model

NBJ's Connor Link interviews Michael O. Johnson, chairman and CEO of Herbalife, about the company's enormous success with their new way of direct-to-consumer marketing. Herbalife's salespeople have helped create nutrition clubs in their own communities where consumers can come together to motivate each other toward a healthier lifestyle. These clubs have created not just sales opportunities for new customers but a social environment for health that keeps customers coming back. How does the model work and could it work for you?

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