Sports nutrition broadens its appeal

Sports nutrition broadens its appeal

Led by ingredients with specific functions, the sports nutrition world is diversifying into niches and product formats. Shanna Smidt takes us through the options.

In the last five years, the sports nutrition sector has averaged 7 percent value growth, outperforming all other categories of consumer health globally. U.S. sports nutrition beverages grew at 15 percent in 2012, with 2013 growth projected at 14 percent.

Demand from everyday consumers is now driving the sports nutrition category toward convenient formats, a greater emphasis on general

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