It’s no surprise that the demand and reception of hemp CBD products in the United States is here to stay, and retailers like the legendary Cambridge Naturals of Cambridge, MA are just one of the pioneers to thank for taking a chance on hemp CBD supplements.

This CV Sciences’ Retailer Spotlight features the Kanter family and their team at Cambridge Naturals, who have been a huge part of the growing the CBD Evolution. Bringing in PlusCBD Oil™ products just over a year ago, Michael Kanter, co-founder and Chief Visionary Officer comments, “this is a product whose time has come and the public will be receptive to it. If we can find a product that can be beneficial for people...that’s who we are.”

True pioneers and retail legends in the industry promoting natural health and wellness, Michael Kanter and his wife Elizabeth opened Cambridge Naturals in 1974. For the last 43 years, the Cambridge team has worked tirelessly to offer their community the very best supplements and provide wellness education to their customers, viewing themselves as “vanguards of access.”

Learn from second generation owner, Emily Kanter, as she guides us through her hemp CBD journey and how she determined it was the right time to bring this emerging category of products into their store.  Further, learn about Cambridge Naturals Supplements Lead Zach Milligan-Pate’s scrupulous product vetting process and just how vital retail support and education is to ensure a brand can thrive at the store level.