Before Natural Products Expos East and West, the New Hope Network office isflooded with products from hundreds of incredible brands, all eager to gain recognition and stand out in a crowded industry. Our New Hope Network team and a panel of industry judges select the finalists and winners in a thorough, two-tiered judging process, evaluating products on the NEXTY Awards pillars of innovation, inspiration and integrity. 

The winners of the NEXTY Awards are kept secret until they are revealed during a virtual event held on the Natural Products Expo Virtual platform and on NewHope.com prior to the in-person Expo event.  Winning a NEXTY garners attention from the industry and increases the brands' exposure to investors, distributors, retailers, influencers and more. Check out this video to learn about the NEXTY Awards!