The B Corp community was loud and proud this year at Natural Products Expo East. Over the last several years, B Corp certification has filled a need in the CPG marketplace (and other markets, too!) as a way to verify a company's social and environmental performance and transparency efforts through a rigorous assessment of its corporate impact. Socially and environmentally conscious businesses seek certification as a way to formalize and verify their commitment to using business as a force for good.
The first B Corporation was certified in 2007; nine years later, more than 1,750 companies internationally are certified. Displaying the seal on their packaging, website or marketing materials provides a way for these companies to prove to shoppers and retailers that they're prioritizing environmental responsibility, transparency and social good. Check out some of the displays we saw at Expo East.Start slideshow