The shift in health care is more profound than you thought

As the Baby Boomer generation ages out of health care and out of medical practice, a new care culture is emerging.

We are in the midst of a paradigm shift in health care—patients know more, who exactly qualifies as a health care practitioner has expanded, and the self-care movement is more robust than ever. Holistic Primary Care editor-in-chief Erik Goldman explains what this all means for natural products. 

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