This month, NFM's secret shopper visited a natural products store in the Midwest and asked a sales associate: "Are gummy vitamins beneficial, or are they really just candy?"
Here's what played out.
Store: Well, they’re kind of both. They ta...
“It will take more research and development, and more companies coming into the space, to explore what’s safe and what’s effective," says one company founder. "But I think the potential is limitless."
OmniActive Health Technologies will introduce its What’s Your B.L.U.E.? (Blue Light User Exposure) campaign to the European Union at Vitafoods Europe next week.
Activ’Inside will launch at Vitafoods Europe 2016 its new synergistic bioavailable solution, Memophenol, which is clinically demonstrated to improve learning, working memory and long-term memory.
NutriScience Solutions Ltd. has launched an extensive flaxseed research database for industry officials, health professionals and the scientific community to keep up with the increasing volume of information.
Supplement brands, retailers and trade groups are on a long road to rebuild consumer trust.