Jun 28, 2016
While most of the attention on supplements is around safety and efficacy, innovation is also thriving—bringing various new, exciting, health-focused products to the market. And while some categories are experiencing a hit, others continue to grow...
Probiotic supplements are containing bigger numbers of friendly bacteria. Prebiotic fibers are in. And probiotics continue to move out of the supplement and into other delivery formats.
A 2015 New Hope Network consumer survey revealed that 19.5 percent of core supplement users have less trust in supplements than they did in 2013. Here's how certifications provide a snapshot of quality for retailers and shoppers.
Ron Fugate, CEO of supplements company Renew Life, discusses the business opportunity of digestive care, including what’s next beyond probiotics.
May 23, 2016
The modern American diet is filled with nutritional pitfalls and health roadblocks. Here's how to help customers know what to look for in a high-quality multivitamin that will help them thrive.
May 18, 2016
Download the Inside the Bottle e-guide for...
This month, NFM's secret shopper visited a natural products store in the Midwest and asked a sales associate: "Are gummy vitamins beneficial, or are they really just candy?"
Here's what played out.
Store: Well, they’re kind of both. They ta...
“It will take more research and development, and more companies coming into the space, to explore what’s safe and what’s effective," says one company founder. "But I think the potential is limitless."
OmniActive Health Technologies will introduce its What’s Your B.L.U.E.? (Blue Light User Exposure) campaign to the European Union at Vitafoods Europe next week.