Lacprodan® HYDRO.365, a whey protein hydrolysate for sports nutrition that reduces recovery times from days to hours, will take center stage for Arla Foods Ingredients at Health Ingredients Europe 2014.
Developed for endurance sport enthusiasts such as runners, cyclists and triathletes, HYDRO.365 offers a particularly high degree of hydrolysis. As a result it is more easily absorbed than intact whey proteins because most of it has already been broken down, or “pre-digested,” into amino acids and smaller short-chain peptides. This promotes much faster recovery after a workout in comparison with standard whey proteins.
HYDRO.365 can be used in a wide range of popular sports supplement product applications, including clear beverages, gels, bars, powders and tablets. At HIE, Arla Foods Ingredients will present application concepts that will showcase the commercial potential of HYDRO.365 in today’s booming endurance sports nutrition market.
HIE takes place in Amsterdam Dec. 2 to 4, 2014. Arla Foods Ingredients will exhibit on Booth E5. Also on the stand will be an exciting new whey protein concept that addresses glucose control, and a high-protein snacking concept designed specially for weight management and the needs of seniors.
Lindsey Ormond, business development manager for health and performance Nutrition at Arla Foods Ingredients, said: “Our high quality whey protein solutions are at the cutting edge of innovation and address a wide range of nutritional needs and health concerns. HIE will offer the perfect forum for us to share these advancements with the industry.”