Can rice match whey in the protein battle?

Findings of a new study comparing plant-based rice protein to dairy-based whey protein will be revealed at Expo West.

The findings of a groundbreaking study comparing plant-based rice protein to dairy-based whey protein will be revealed for the first time during Natural Products Expo West. Researchers who conducted the study will discuss the findings and top fitness and nutrition experts will comment.

With advancement of environmental, athletic performance and food technologies, the race is on to find ways for humans to get back to their most natural state and avoid illness. The natural foods industry is leading the way teaching consumers how their body can flourish, grow and compete without the use of drugs and animal products. The results of this study may change how the fitness and bodybuilding industry sees muscle repair and building.


Dr. Ralf Jaeger, FISSN, CISSN, MBA, coauthor of the study titled “Rice Protein Increases Lean Body Mass, Muscle Hypertrophy, Power and Strength Comparable to Whey Protein Following Resistance Exercise,” inventor, speaker and Olympian consultant

David Janow, JD/MBA, CEO of Axiom Foods Inc.; owner of 4 in 1 Nutrition, Growing Naturals™ and Simply Rice; plant-ingredient manufacturing expert; creator of Oryzatein®, industry standard for chemical-free whole grain brown rice protein

Dr. Douglas S. Kalman PhD, RD, FACN, involved in over 200 clinical trials in nutrition, worked with Olympic athletes, cofounder of The International Society of Sports Nutrition

Kevin Hill, MFA, raw food bodybuilder, nutrition/fitness educator, founder of ShopVitalChild

Gina Lombardi, host of Discovery Channel’s “Health & Fit,” author of Deadline Fitness, contributing editor for MSNBC and celebrity trainer.

WHEN: Saturday, March 9, 2013, 1:30 to 2:30 p.m.

WHERE: Hilton Hotel, 777 West Convention Way, Anaheim, CA 92802, Catalina Room

WHY: “Whey protein has been the gold standard of the fitness industry,” said Axiom founder David Janow. “But that may be changing. Intolerance to lactose affects nearly 70 percent of the world’s population. Hormones used in cow farming are passed on in larger concentrations through dairy products than through cow meat. We’ve heard how hormones in cow milk is affecting early puberty. Soy protein is losing popularity after learning about phytoestrogens. Allergen-free plant-based protein is now being proven to rival whey protein.”

"As a leading sports nutrition research facility at the University of Tampa, Department of Health Sciences and Human Performance, we’ve worked with NFL, MLB and IFBB athletes,” said Dr. Jacob Wilson, who oversaw the double-blind study at the University of Tampa. "Rice protein can assist muscle adaptations in a way that was not scientifically proven until now."

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