Winnipeg, Manitoba (July 8, 2008) – More people than ever are supplementing their diets with protein powders to maintain optimal nutrition. According to data published in the June 2008 edition of The Natural Foods Merchandiser (www.naturalfoodsmerchandiser.com), sales of Powdered Meal Replacements and Supplements during 2007 grew 15.9% in Naturals Supermarkets and 27.5% in the conventional grocery channel. To meet the growing needs of health-minded consumers, Manitoba Harvest™ Hemp Foods & Oils has launched two new ‘superfood’ protein powders that are convenient, fresh-tasting, and easy to digest.
Manitoba Harvest Organic Dark Chocolate Hemp Protein Powder and Organic Vanilla Hemp Protein Powder provide a boost of Protein, Omega 3 & 6 Essential Fatty Acids (EFAs) and fiber to smoothies and other beverages, and they can be used in a variety of recipes (see below and at www.manitobaharvest.com/recipes). The new powders are offered in 16 oz. jars for a SRP of $19.99. These 2 products are currently exclusive to Whole Foods Market® in the USA and are Whole Trade™ Guarantee certified, guaranteeing that the ingredients are fairly traded. “We’re delighted to have partnered with Manitoba Harvest to launch these great tasting, nutrient rich, Whole Trade guaranteed products,” says Jeremiah McElwee, Senior Whole Body Coordinator for Whole Foods Market. “Hemp protein is a great alternative to soy protein, and vegetable derived proteins are the hottest area of growth in the category right now,” adds McElwee.
The ingredient lists are very straightforward for these new products from the leading hemp protein powder brand in North America: the Dark Chocolate variety contains: organic hemp protein powder; organic fair trade evaporated cane juice; and organic fair trade cocoa powder. It provides 10g of protein and 8g of fiber per serving. The Vanilla variety contains: organic hemp protein powder; organic fair trade evaporated cane juice; and organic vanilla flavor. This variety has 11g of protein and 8g of fiber per serving. These delicious certified organic products are gluten-free and there are no additives or preservatives.
Hemp is Hot. Hemp seed exports from Canada grew 300% from 2006-2007, according to the government agency Agri-Food Canada. Sales of hemp foods are so robust that Manitoba Harvest is in the process of expanding into a state-of-the-art organic food manufacturing facility that will allow the company to increase their production by more than 500%. Recent health segments that featured hemp on leading mainstream TV programs such as the Oprah Winfrey Show, The View and the NBC Today Show are helping to spread public awareness of hemp’s many health benefits.
Organic Hemp Puts the POW in the POWDER
Manitoba Harvest’s new Dark Chocolate and Vanilla Hemp Protein Powders contain all 10 of the essential amino acids at levels that contribute significantly to the human body’s requirements. Not only is hemp one of the most concentrated sources of protein in the plant kingdom, it is very easy for the body to digest and assimilate, and hemp also features an abundance of other key nutrients including soluble fiber, chlorophyll, vitamins, omega-3 and -6 Essential Fatty Acids and GLA and SDA Super Fatty Acids. Hemp protein powder contains an amazing 66% of “edestin” proteins which are similar to protein found in the human body and are pre-cursors to such vital body components as hormones, hemoglobin, enzymes and antibodies. Hemp’s edestin structure is the highest in the plant kingdom.
The Organic Dark Chocolate and Organic Vanilla Hemp Protein Powders from Manitoba Harvest contain 32% of the FDA’s daily recommended fiber. Many of the other protein powders on the market today, for example those that feature soy, contain little or no fiber, which can cause digestive problems including constipation. Furthermore, Manitoba Harvest hemp protein powders are free of enzyme inhibitor found in soy and other legumes and grains that can prevent proper protein absorption, and hemp is also free of oligosaccharides that can cause bloating and digestive challenges.
Manitoba Harvest protein powders are whole food powders made from 100% raw and viable ‘non-GMO’ hemp seeds. The company’s cold press and cold milling processes ensure that valuable enzymes are not destroyed and the many vitamins, minerals and nutrients remain intact. This is in contrast to the many soy protein isolates that are processed with hexane and other chemicals, and that typically require high heating or fermentation to destroy various anti-nutritional qualities such as phytic acids that can prevent proper assimilation of essential minerals.
Since Manitoba Harvest is an integrated producer of hemp food products the company controls production from “seed to shelf,” and are therefore able to ensure freshness and quality. All Manitoba Harvest products are packaged in light impermeable packages and flushed with an inert gas to prevent oxidation, and they are produced fresh on demand when ordered. All Manitoba Harvest products are clearly stamped with ‘Packaged on’ and ‘Best Before’ dates to inform customers about the status of freshness. The company contracts thousands of acres of hemp seed production in Western Canada with dozens of farmers, many of which are company shareholders - an added incentive for them to produce the highest quality seeds.
Hemp also offers an eco-advantage over other protein sources. Hemp farming is one of the finest examples of sustainable agriculture because it is naturally pest-resistant, and because hemp plants grow rapidly and close together, they crowd out weeds and don’t need herbicides. Hemp is also a soil-building plant that is excellent for crop rotation. Its strong roots anchor the soil to prevent erosion and the leaves return nitrogen to the soil. Hemp cultivation generates virtually no waste and its byproducts are commercially useful.
Manitoba Harvest - An Award Winning Hemp Foods Pioneer
Founded in 1998, Manitoba Harvest’s mission is to create the healthiest hemp foods, to educate the public about healthy lifestyle choices and to support sustainable agriculture. Manitoba Harvest was honored with the 2006 Socially Responsible Business Award for their work pioneering sustainable organic hemp agriculture in North America. In addition to the new Organic Dark Chocolate and Organic Vanilla Hemp Protein Powders, Manitoba Harvest produces an award-winning line of Hemp Bliss organic hempmilk, organic cold-pressed Hemp Seed Oil, Shelled Hemp Seed, Hemp Seed Butter and Hemp Protein Powder and Hemp Protein & Fiber Powder. Their products are distributed to thousands of stores in the U.S., Canada, Europe and Japan and are also sold as bulk ingredients to food and cosmetic manufacturers. To learn more, visit www.manitobaharvest.com.
Chocolate Protein Shake
4 Tablespoons Manitoba Harvest Organic Dark Chocolate Hemp Protein Powder
3/4 Cup Chocolate Hemp Bliss organic hempmilk
1 Cup Ice
Combine ingredients in a blender. Blend on high until creamy and smooth.