There is no getting around it: population growth, rising standards of living and sustainability are on a major collision course. Our present trends are unsustainable – even in the short run. The global need for protein is growing exponentially, at a rate as great as the environmental and health costs of producing and deriving that protein from animals.
The protein challenge: Can non-animal sources deliver?
Is it possible that forward-thinking companies can team up to raise public awareness of both the coming animal-protein crunch and the value of sustainable and healthy non-animal based protein?