Nutrition Business Journal

Bogus Raw Material Tarnishes Hoodia's Equity, But Committed Report Strong Sales

Fake hoodia, slow science and inconstant marketers make life hard for remaining players

Sales of weight-loss supplements purporting to contain Hoodia gordonii totaled over $35 million in the U.S. in food, drug and mass market stores alone for the 52 week period ending May 20, 2007, IRI data shows. That figure does not include Wal-Mart, club stores or natural foods outlets.

“I’d say that’s 32 percent of the marketplace,” estimated Kelly Lockwood, chief executive offi cer of JEC Nutrition, maker of H57 Hoodia, wh

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