NBJ

Bogus Raw Material Tarnishes Hoodia's Equity, But Committed Report Strong Sales

Fake hoodia, slow science and inconstant marketers make life hard for remaining players

Sales of weight-loss supplements purporting to contain Hoodia gordonii totaled over $35 million in the U.S. in food, drug and mass market stores alone for the 52 week period ending May 20, 2007, IRI data shows. That figure does not include Wal-Mart, club stores or natural foods outlets.

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.