Nutrition Business Journal

NPA China Helps Lead Charge in Protecting Industry's Supply Chain

Q&A with Jeff Crowther, director of the Natural Product Association’s China office

With some encouragement from the U.S. government, the Natural Products Association (NPA) opened up an office in Beijing, China, in 2006. Jeff Crowther was hired to run that office, and he has since helped the NPA establish a strong presence in the country from which an estimated 80% of supplement and other natural product ingredients are sourced. Nutrition Business Journal recently spoke to Crowther about NPA China, its work to protect the industry's supply chain, and whether he

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