It has been another year of robust sales growth for the organic segment, led by the organic fluid milk category, which pushed further into supermarket and mass merchandiser channels. “Most of the growth was from new customers coming into the category,” said Theresa Marquez, chief marketing executive for Organic Valley (LaFarge, Wis.), the nation’s largest organic farmers’ cooperative. “We know this because we’ve seen increases in same-store sales and new accounts.” Marquez
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