The U.S. annual consumption of bilberry extract is 50 metric tons “and growing,” says Greg Ris, vice president of sales for Indena. However, Ris notes growth can fluctuate depending on the weather. In 2006 there was a poor crop due to unusually dry weather in Sweden, Finland and Ukraine, which caused a shortage and an increase in price from the mid $400’s to high $600’s/kg, Ris says.
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