Nutrition Business Journal

Supply Business Thronging With New Players and Novel Ingredients

Assortment of innovators target niches in natural ingredient supply.

Like the dietary supplement business, the natural personal care industry consists of many layers of suppliers and contractors that are invisible to consumers yet critical to product manufacturers. There is also a great deal of overlap among suppliers, with many companies offering topical and oral ingredients— as well as some key differences in business models.

Perhaps most notably, topical ingredient suppliers have yet to engage in extensive consumer- oriented advertising and promoti

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