Nutrition Business Journal

Supply Expected to Catch Up with Demand for CoQ10 in 2006

Suppliers vie for brand recognition and consumer allegiance with new differentiation claims.

More U.S. consumers have sought out Coenzyme Q10 supplements in the last two years, motivated by publicity about the cardiovascular health benefits of taking the substance, as well as research showing that statin drugs reduce CoQ10 levels in the body, and that high doses of CoQ10 can help Parkinson’s disease sufferers.

But the positive impacts on industry revenues have been blunted by an acute supply shortage that forced several ingredient suppliers out of the CoQ10 business and caus

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