The best reporting on Pom v. Coke

The best reporting on Pom v. Coke

The Supreme Court's recent ruling on the lawsuit between POM Wonderful and Coca Cola could be one of the biggest decisions of the decade for the food industry. Here's what we're reading to wrap our heads around the decision and its implications for the future.

The U.S. Supreme Court voted unanimously this month to allow a lawsuit levied by juice-maker POM Wonderful against The Coca-Cola Company to proceed. POM sued Coke for misleading advertising on one of its Minute Maid juice blends—though labeled "Pomegranate Blueberry," the product contained only 0.3 percent pomegranate juice and 0.2 percent blueberry juice. POM, the market leader in the fresh pomegranate juice category, has an obvious desire to protect its market share.

Since the d

Register to view the full article

Register for and gain access to premium content including the Natural Products Industry Market Overview, webinars, and white papers.

Already a member? .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.