Calgary, AB – May 28, 2008 – Calgary based Taiga BioActives Inc. has appointed a powerful consortium of agents for distribution of its portfolio of branded over the counter (OTC) products in Canada. The consortium includes Allegro Enterprises Ltd., Alpine Pacific Agencies, Camporum Enterprises (2001) Inc, L & L Sales , SENA Sales & Marketing and Vision Sales & Marketing. Each of these agencies specialize in the distribution of OTC products to retail pharmacies in Canada, bringing the depth of experience and relationships to enable full scale commercialization in the Canadian retail pharmacy market. The Consortium’s reach extends across the country, with offices in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec and the Atlantic Provinces, giving Taiga exceptionally broad retail coverage and sales support across Canada.
The consortium is currently launching Taiga’s flagship Dr. Krane’s KoolLips™ Cold Sore Product into the Canadian retail pharmacy channel. Dr. Krane’s KoolLips™ is specially formulated with an active natural complex derived from the Cranesbill geranium plant, trusted for generations to instantly soothe and quickly treat your cold sore and promote faster healing. Dr. Krane’s KoolLips™ provides natural antiviral protection and powerful astringent properties that precisely targets the cause of the cold sore and controls it.
“Establishing the alliance with Allegro Enterprises and associated agencies is a key milestone for the Company, ensuring that it has the right partnerships in place to drive retail sales and shareholder value”, Taiga BioActives Inc. CEO John Hiebert said. The consortium has a strong record of successful new brand and product introductions into the Canadian OTC market, and we are excited to work with this team to bring Dr. Krane’s KoolLips™ to retail pharmacies nationwide”, adds Hiebert.
About Taiga Bioactives Inc.
Taiga Bioactives Inc., headquartered in Calgary, Alberta, Canada, is a specialty natural products company, marketing branded consumer products with functional plant-derived active ingredients. Taiga is committed to developing high performance natural treatment options for a range of oral and skin care applications in personal care, over-the-counter and prescriptions markets. These products will be marketed in retail channels through Taiga BioActives Inc. in association with leading distributors across Canada. More information can be accessed at www.taigabioactives.com